Unforgettable Memories and Timeless Scents
From season to season, and from year to year, our company has been honored to be part of the most beautiful memories experienced by visitors to Boulevard City during the Riyadh Season events.
From the launch of the first season in 2019 until the 2024 season, our teams undertook the task of perfuming the entire Boulevard City, in an experience that was the first of its kind worldwide: perfuming outdoor spaces.
For this unique project, we specially created a scent that carried the scent of joy and a festive spirit, later named "Riyadh Season Perfume." This scent has become part of the memory of everyone who has visited the place and has resided in the hearts of millions of visitors from the Kingdom, the Gulf, and the Arab world.
Thanks to God, and then thanks to our expertise, we have succeeded in transforming the open spaces into a complete sensory experience, despite the challenges imposed by the vast spaces and the weather conditions, in an achievement that has now become a benchmark in the outdoor perfuming industry.
While we are proud of our leadership in this achievement, we affirm that the original scent of the Riyadh Season was and remains our creation, a testimony recounted by everyone who experienced the experience with all their senses.
For every upcoming project seeking excellence and creating lasting memories, we are here to write your next story with an unforgettable scent.
West Story
Places have memories, and scents have stories.